Best-in-Class Self-Storage Development

SFRC Holdings, Inc. delivers best-in-class self-storage facilities through disciplined site selection, streamlined approvals, and precision execution. Our properties are operated by Extra Space Storage, ensuring long-term value.

$250M+
Developed
900K SF
Delivered
20
Markets

Leadership

Meet the team behind SFRC Holdings

Robert O'Neal Gray Sr.

FOUNDER & CEO, SANTA FE REALTY CORPORATION

O'Neal Gray Sr. is a seasoned real-estate developer with over 20 self-storage projects and a $350 million+ portfolio under his leadership. Recognized nationally as a top operator, he brings decades of experience in impactful, high-quality development, including urban land, multifamily housing, and public-private partnerships.

Robert O'Neal Gray II

PRESIDENT, SANTA FE REALTY CORPORATION

O'Neal Gray II leads Santa Fe Realty and has overseen over $100 million in real-estate projects, focusing on thoughtful, high-quality development. With a background in data science and real estate, he blends technology and community-conscious planning to deliver lasting value.

What We Do

End-to-end self-storage development from site selection to grand opening

Prime Site Identification

High-visibility, high-traffic locations selected via proprietary data and local insight.

Seamless Entitlement

Zoning, permitting, and SUP approvals navigated with precision to keep timelines on track.

Class A Design & Build

Architecturally striking facilities that exceed industry benchmarks for security and efficiency.

Strategic Capital Planning

Flexible capital structures that preserve investor equity and support long-term optionality.

Operational Excellence

Extra Space Storage drives revenue management and tenant experience across every asset.

End-to-End Oversight

From dirt to doors open, we manage each project phase to deliver on time and on budget.

Ready to Build Your Next Project?

Whether you're an investor seeking self-storage opportunities or a landowner exploring development options, we're here to help.

Get In Touch

Have questions about self-storage development or investment opportunities? We'd love to hear from you.

Location

Dallas, Texas